When was the last time you used the yellow pages or any kind of phone book? We all have them and there are times when it can come handy if you know exactly what you are looking for. Hopefully you will even find a few listings worth contacting. But the ease of internet search means that fewer people are using printed books when searching for products and services. So why would you continue putting your efforts and marketing dollars into advertising offline?
Will it cost tens of thousands of dollars to create a website? Not necessarily. There are plenty of excellent websites that are produced for well under $10,000 and can help drive new customers to your business. However it is true that the more pages there are on your site, the greater is the investment but with today’s Internet technologies, you could just get a dynamic site developed and then add pages to it yourself, hence, cutting web development cost significantly.
Business plans are a critical part of the business development process. You need to plan production, management, marketing everything beforehand and include a website in your marketing plan. Most companies ignore this process and react to what is right in front of them. This will not get you to your goals. A business plan will highlight the corporate goals and plot a path to achieve them. Take the time to Plan.